35 kitchens to 75, without losing the brand.
A connected brand experience across packaging, digital, performance and on-ground activity that scaled with a fast-growing cloud kitchen network.
Nomad Pizza was scaling its cloud kitchen network fast and needed a brand experience that could scale with it — across packaging, digital marketing, performance, influencer activity, store visuals and offline extensions.
The Challenge
Keep the brand feeling like one connected story while the business expanded rapidly across cities and formats.
The Strategy
A 360° approach that tied packaging, content, performance and in-store visuals together, so every new kitchen and store felt like the same brand.
The Execution
Packaging design, digital marketing and performance campaigns, influencer activity, store visuals, collaterals and offline extensions rolled out consistently as the network grew.
The Results
Scaled from 35 to 75 cloud kitchens pan India, with 15 dine-in stores launched.
Want results like Nomad's?
Tell us about your brand and goals. We'll map the opportunity and come back with a plan.